Peter Davis, Chief Designer -- Vehicle Design, Novi, Michigan USA
"It felt great to be part of a small collaborative endeavor working on the eMO, creating hundreds of ideas, knowing that only a few had the chance of going forward, but understanding that the tight interaction of other team members would pull the best ideas forward. My team's extensive experience in aesthetic surface development helped move the styling forward quickly without the use of expensive full-size clay development models. Years of experience in interior design and material usage enabled us to prioritize our problem-solving and direct our innovation toward the core objectives. "I enjoy addressing challenges and creating solutions that are an appropriate balance of engineering and design, and I like proposing nontraditional ideas that evolve into solutions that are useful yet distinctive. The parts of the project that were the most gratifying were the 'Aha!' features - the center controls on the instrument panel, the panoramic glass with the sun visor, the windshield wipers, the rear window and tail light solutions. "I remember when we finished the seating buck to evaluate spaciousness, outward visibility and ingress/egress, together we realized that the side openings were so large and accommodating that the rear seat could serve double-duty as a cargo area, eliminating the need for a rear hatch and a dedicated trunk. That was a breakthrough moment for the project, when problem and solution achieved an absolutely convincing logic. “We displayed eMO at a university student center lobby during an electric vehicle conference. As students and faculty walked by, many took the time to comment or ask questions. I enjoyed seeing their expressions change, as the concept was explained and absorbed. Many said, 'I would buy that.' That was the ultimate satisfaction."