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EOL is one of the few private
companies permitted to market petroleum products
in India, completing our presence right across
the petroleum chain. To serve retail customers
under the retail brand ‘Essar Oil', EOL is building
a modern, countrywide distribution network of
2,500 filling stations. We are designing them
as complete retail outlets, offering the value-added
amenities and services that customers look for
in individual markets. Looking beyond the saturated
larger urban markets, we are reaching out to consumers
deep in India's heartland. EOL is also the first
private oil company to import high-speed diesel.
We are marketing this at competitive rates to
bulk industrial consumers. In addition to petrol,
diesel and lubricants, we will market a full range
of fuels including naphtha, kerosene and fuel
oil.
Our pipelines division is putting in place the
Central India pipeline network. This 2,260 km
long pipeline will connect our refinery to demand
centres across the northern, western and central
parts of India. Thus, with a presence on every
rung of the value chain, EOL is all set to take
over the future.
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